In 2008, a young start-up came up with an idea that would change the global landscape of the accommodation industry, forever. Flashing forward to over 10 years later, Airbnb's unique accommodation marketplace now offers over 6 million places to stay in 191 countries around the world.
As landlords in the traditional rental market, there is a lot we can learn from the world's leading accommodation provider. One of these things is how to become a Superhost. According to Airbnb, Superhosts are "experienced hosts who provide a shining example for other hosts and extraordinary experiences for their guests."
There are several standards that must be met before you can become a Superhost on Airbnb. For instance, you must maintain at least a 50% review rate, a 90% response rate, and a minimum occupancy rate. Although Airbnb may focus on short-term rentals, we believe no matter the length of occupancy, that these key principles still ring true.
Using the Superhost criteria as a starting point, we have come up with 3 tips to reduce tenant turnover, increase rental demand, charge more rent, and ultimately, become a Superlandlord.
For the majority of tenants, moving into a new rental is stressful. There is no joy in packing your life into boxes and moving into an unfamiliar space, often all in the space of a weekend.
Why don't we learn from our friends at Airbnb and make the process more enjoyable for our renters? Taking the time and effort to greet your tenants properly, will make your tenant feel special and provide the foundations for a professional yet personable relationship.
We recommend a welcome basket with a few basics such as toilet rolls, paper towels, and hand soap. A handwritten card or a voucher for your local pizzeria never hurts either!
A key reason why travelers prefer Airbnb over other traditional accommodation platforms is because of the unique experiences an Airbnb can offer.
Each host can use their passions or interests to create a special and enjoyable accommodation experience, to attract customers and stand out from the crowd.
From a residential landlord perspective, this could include offering a housekeeping service or unlimited broadband within the price of your rent. If your property is fully furnished, you could even provide a Netflix subscription, so your renters can chill from the moment they move in.
When it comes to offering a unique experience, the key is to think outside the box - what can you provide, that your competitors can't?
Superhosts never leave their customers' messages unread. They are always quick to respond and help where needed.
Your rental business should be no different. If a tenant emails to ask a question or notify you that something is broken and needs fixing, be responsive. There is nothing worse than a landlord who doesn't care that the roof has been leaking and its the middle of winter.
Fast communication equates to reliability. And what tenant doesn't want that?
We hope you found this blog interesting! However, do note that it should not be used as a substitute for competent legal and/or other advice from a licensed professional.