by Ben Luxon May 22, 2019 4 min read

The key to success lies, at least partly, in knowing what success means to you.

For example, success might be building a steady income from real estate that you can live off. Or it could be simply earning that first million.

Your ability to set goals, and create effective action plans to accomplish these goals is what sets the successful apart.

You need goals in all areas of your life, not just monetary or business ones, but even in parts of your life like family or your physical and mental health.

When it comes to setting your real estate goals then, you need a clear idea of your long term and short term goals and a good understanding of how you are going to reach them.

Related Article: An Investment and a Business: Earning Passive Income with Real Estate

7 Tips for setting your goals:

1) Write them down.

Be Specific, detailed and clear. Take some time to sit down and write down a list of everything you want to achieve. The very act of writing it will make it more real.

Once you have them written down assess them. Which is most important to you? Which are longer-term objectives and which are shorter-term?

2) Give your goals structure

Setting goals: Real Estate Success

You’ve sat down and written down your goals and organized them into long and short term. Now group them together like goals. For example, you may have set down goals to learn about tax benefits and depreciation or to make 20 new real estate contacts. Both these goals are steps towards your longer goal of owning 10 rental properties.

Or perhaps you’ve set down a bigger goal and you need to break it down into steps. Eg. you’ve set a goal of building a portfolio worth $2 million. Short term goals could involve making your first property financially positive.

3) How are you going to measure success?

The goals you set you must be measurable. How can one truly measure happiness? You have to be able to analyze and evaluate your progress and your results in a tangible way. Many people have a goal of being rich. You need to know specifically how much money rich is. Attach tangible meaning to your success.

For example, you will earn an income of $15,000 a month from rental properties and flip one house in the next year.

4) Attach a timeline

The best goals have deadlines. They have a time by which you need to accomplish them. They also have interim steps along the way that can be monitored. These sub-deadlines or schedules are critical to success. There are no unrealistic goals; there are merely unrealistic time frames.

Scheduling will put the pressure on, and give you a sense of achievement when you succeed.

Setting goals: Real Estate Success

5) Are they hard enough?

Your goals should be attainable but they shouldn’t be easy. Your goals should stretch you and push you to have to work harder to succeed.

6) How do your Real Estate Goals impact your work-life balance?

Your Real Estate goals shouldn't detract from other aspects of your life. You need to make sure you retain a good balance between your personal, work, physical and investments.

Setting goals: Real Estate Success7) What are your Core Goals?

The largest and most difficult task is to define your central goal. This should be a long term large goal that helps drive all your smaller more immediate goals. 

For example, you might have your heart utterly set on retirement at a set age to your own property in Italy. Now you know you will need to invest in property in Italy and start taking the steps along that road. You also know that you have an overall timeline to achieve the financial and familial goals that are important to this ultimate goal.

This final goal might not be as easy to define as this example and may change over the year. But having something to aim for will keep you motivated and driven, and help you define your shorter-term goals.

Bonus Tip

Process, process, process

As dull as it may seem, flair and spontaneity are rarely the keys to success when it comes to investment.

The key is having processes and management systems that work for you. Processes are the step by step actions that, when outlined can be completed by anyone, with the same results.

Everything from a list of day to day tasks, a calendar of events to knowing who, in your book of contacts to call to fix a problem. There is plenty of software that you can use to make this a whole lot easier.

Related Article: The Benefits of Software and Automation in Property Management

Having processes in place to deal with any situations and problems that are thrown your way, means you will never flounder in the face of new challenges.
Once you have systems in place, then you need to start optimizing them, trim the fat, cut down expenses and save yourself time.

It's also important to note that with current technological changes the best way of doing things is unlikely to remain the same. New software and tech will influence how you optimize your processes. 

What may have been an efficient state of the art system last year could be obsolete next year.

Constantly review your processes, ask yourself: is there a faster way to do this? or a better way to organize those? Constantly aim for improvement and you'll get improvement.

We hope you found this blog interesting! However, do note that it should not be used as a substitute for competent legal and/or other advice from a licensed professional.

Ben Luxon

"Ben is a co-founder, author and real estate enthusiast. His interest in all things entrepreneurial has led him to work with real estate professionals all over the world, distilling their knowledge into articles and Ebooks. His love of travelling has taken him to over 10 countries in the last year, where he has sampled the craft beer of them all."


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