Getting your property listing out there and in front of the right tenants is a reasonably laborious and time-consuming process. However, it needs to be done.
From, creating the listing, getting good photography, posting online, organizing viewings, screening tenants - to finally getting the lease signed.
The good news though is that there are plenty of websites now that make it a whole lot easier to find good tenants - or perhaps more importantly for good tenants to find you.
Try a few and find what works for you.
A great place to start is to set up your own website. This becomes the central hub for your online property portfolio. You can feature photos, detailed information and easily connect with your property management team.
You will want your site to be attractive, easy to navigate and informative. Plus make sure it’s mobile-friendly!
You can build a website pretty quickly these days, how much it costs will depend on the service you use.
You will need to get photography of your property for any of your listings. For your website though you may need additional imagery. You can get a great selection of free stock imagery on websites like Unsplash or Pixabay, but you may find you want something specific created that you may need to pay for.
Again, you can probably get away without branding your website unless you have a large portfolio. A good brand is a very valuable commodity and will give your website a focused visual identity. If you do decide you want to hinge your property portfolio around a brand identity, it’s worth getting a professional to do this
Check that your domain is free and purchase it ahead of time somewhere like GoDaddy. These are inexpensive and can be set to renew annually.
You will likely need to pay a website hosting fee. This is essentially a fee for the space that your website data takes up on a server. For many website builder sites, like Squarespace, this is incorporated into the monthly costs.
Zillow is one of the biggest property listings websites in the US. It’s free to list on. The features include an interactive map and allows prospective tenants to compare two properties side by side.
Another very popular website, Hotpads was actually acquired by Zillow in 2012, so it’s unsurprising that the two have very similar features and abilities.
This though also caters to pet owners, with pet information shared upfront.
And it’s great for listing units in a multi-family building.
Also owned by Zillow… It has an attractive interface and simple and clear property listings which allows renters to see a group of photo listings with vital statistics about a property right underneath. Make sure you have at least one really great photo for adding your property to this site.
Everyone has a facebook account which means it is the place to reach people. Facebook’s most recent updates are leaning towards pushing groups as a primary way of reaching people, so listing on the marketplace and pushing through Facebook's relevant groups is a sure-fire way to find the right tenants.
Openrent is a free listing site that is big in the UK. The first listing is free, and they have an easy to use search function based off an interactive map. So, if you’re in the UK and your property is in a good location it’ll be snapped up in no time.
An oldie but a goodie. Craigslist is where many people turn for everything from jobs to accommodation. In an inexpensive option and allows you to word your listing in your own way. The main problem is that not everyone will be serious when they inquire and that can take up a lot of time.
Zumper features a few pretty handy features that are worth mentioning. For example, it offers up neighborhood information and city guides for your tenants. Its initial listings are pretty minimal, so it would be worth upgrading to detailed listing minimal information and a single photo, but its detailed listings offer you the opportunity to add an engaging paragraph about your property.
Another interesting feature is it shows the rent trends in the area as well.
Padmapper (now owned by Zumper) has a fun, interactive map that allows prospective renters to set a price, set a number of bedrooms, and look at cities across North America that suit that price range. Renters won't see your actual listing until after the initial search when they dig a little deeper.
Set up with a very simple interactive map. This makes quickly browsing through properties based on location, price, and a single picture.
The latest listings show up in red on the map, so that renters can see what's fresh on the market. It's also easy for tenants to see whether a property is pet-friendly, and there's a bullet list of amenities that you'll need to fill out.
We all know what Airbnb is. Airbnb isn’t the right choice for many properties, and renting your property out on Airbnb will require a little more effort and input from you as a landlord. However, for many, this is a smart and easy way with a vast user base you are ensured to get tenants and if you collect a few good reviews and your location is good, you could quickly end up booked out.
There are plenty of options to get your listing out there and in front of thousands of prospective tenants.
If you’re new to the game it’s worth trying a few and seeing what works for you. Some people swear by Facebook, others only list through Zillow. Whatever you decide, it’s never been easier to find great tenants.
Related: How to Screen Tenants like a Boss
This is by no means a complete list of websites you can use if we’ve missed your favorite please feel free to share in the comments section below!
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